Creative is what makes all the ideas real.
Communicating — giving your business an image, a platform, and a voice to reach its audience and market — takes a whole spectrum of tools and technques. You don't have to be in the impossible position of knowing which of those tools will build out the road your goals... because we do. You don't have to know how to use them effectively... because we do.
It is useful for you to understand the broad range of tools we have at hand to make your communication efforts — your business — succeed. It's also useful to illustrate the value of our package services, in that you don't need to find, evaluate and hire a specialist in each of these disciplines just to get your projects done. You deal with us. We deal with the finicky details.
Graphic design is the process of designing visual elements, individually or as an overall composition, in any medium. It is the core creative process in most print, online and presentation projects. The term is sometimes used to include a broader sweep of services, often to the point of including everything in the commercial creative spectrum. (Sometimes, those tagging themselves “graphics designers” can even manage these other services.)
We prefer to use the term only for its core meaning: creating graphic elements and layouts.
We excel at graphic design in any medium. Whether it's for print, electronic, online, video or presentation use, we pride ourselves on clean, attractive and functional design. We never let the design drive the content. For communication, design's purpose is to frame and deliver the message in the most effective way.
Put another way, we don't believe in design for design's sake.
We believe in communicating.
Publication design is a process often lumped in with graphic design, but it's really a specialty of its own. It's the intersection of graphic design and information delivery. Aside from overt “designed” elements, the layout, organization and format of a publication — which can be anything from a two-page flyer to a massive e-book — is a delicate balance between esthetics and functionality, with “function” being readability and usability.
It's a core function of our business to deliver professional publications. For us, it's finding the balance point between careful graphic design, thoroughly prepared written or visual content and the specific needs of the publication... and we never overlook that last element.
Not many business or promotional projects get done without a substantial amount of written material. Even in the era of instant video, the written word remains the primary way to convey information. Writing in a clear, coherent style may be the single greatest asset that can be brought to business communications — to any communication effort.
We differ from most communications providers and nearly all “graphics” providers in that we have as much skill with words as we do with images and design. We don't have to treat ‘copy' as an inflexible element provided by someone else, for good or bad — we can write, rewrite, rearrange and polish the written content to work with the layout and design for maximum impact.
We believe in the power of the written word, and we excel at it. Whether it's a four-word slogan or a 100,000-word procedures manual, we can research, write, edit and produce it. We can also work with one person or a group within your company to collect expertise and insight and then turn that into what's needed for the desired audience.
Graphic design and stock photography only go so far. Good communications often requires photographic assistance — of your business, your people, your product, your services in action... of you.
We're equipped for every kind of photography, from tabletop to product to field to architectural to glamour. We can work with a third party who has certain levels of expertise and availability when it's a good idea, but we can also do the great majority of photography needed for your projects, just as seamlessly and hassle-free as all our other services.
And yep, we do that moving-photography thing, too. We can shoot video indoors, outdoors, on site or on set — whatever's needed. We typically shoot everything in high-resolution HD with state-of-the-art cameras used by Hollywood productions, then scale and reduce that footage as necessary. (There's nothing more aggravating than shooting a great sequence with an iPhone or small camera, only to find it's not sharp and smooth enough for full-size use. Trust us. We've been there.)
Whether it's a how-to or product-use video for your website, a webinar, a YouTube or other social media video, a TV commercial or a larger production, we can shoot your dream sequence, or the sequence of your dreams.
After shooting, we can do production-quality editing, effects, titling and packaging for any purpose, channel or medium. Disc, stick, streaming — whatever your business and project needs.